Vice President of Marketing
Michelle Danisovszky is Vice President of Marketing at Sound Payments Inc. Michelle leads marketing and communications for the company’s ISV, Banking and Health channels. She has more than 10 years of experience in public relations, marketing and governmental affairs. Michelle has a proven record of accomplishments with implementing marketing and communication plans and in media relations. For the past 5 years, she has worked with several start-up companies to help successfully bring products and services to the market.
Prior to helping launch products and services for several companies, she served as the media relations manager at JAX Chamber where she assisted the Chamber in securing more than $3.1 million in story placements annually. Michelle planned and organized press conferences and created strategic communication plans for major projects and initiatives in numerous industries.
She also has government experience, including serving as the Manager of Public Relations and Governmental Affairs at a commercial airport as well as working in communications at the North Carolina Department of Transportation. During her tenure at the airport, Michelle served as the spokesperson, handling multiple high-profile crisis situations. She helped attract American Eagle Airlines service to the Miami hub for an airport that faced significant competition. She also implemented an airport frequent flyer program and Low Fare Alert program with 7,000 subscribers. One of her final projects resulted in the airport securing a $140,000 marketing grant.
Michelle is a life-long Gator fan. She now resides in Fleming Island with her husband Adam and daughters Cassidy and Darcy.