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Michelle Danisovszky

Vice President of Marketing

Michelle Danisovszky is Vice President of Marketing at Sound Payments Inc. Danisovszky leads marketing and communications for the company’s Petroleum, Banking and Commerce channels. She has more than 15 years of experience in public relations, marketing and governmental affairs. Danisovszky has a proven record of accomplishments with implementing marketing and communication plans and in media relations. For the past 5+ years, she has worked with several start-up companies to help successfully bring products and services to the market.


Prior to helping launch products and services for several companies, she served as the media relations manager at JAX Chamber where she assisted the Chamber in securing more than $3.1 million in story placements annually. Danisovszky planned and organized press conferences and created strategic communication plans for major projects and initiatives in numerous industries.


She also has government experience, including serving as the Manager of Public Relations and Governmental Affairs at a commercial airport as well as working in communications at the North Carolina Department of Transportation. During her tenure at the airport, Danisovszky served as the spokesperson, handling multiple high-profile crisis situations. She helped attract American Eagle Airlines service to the Miami hub for an airport that faced significant competition. She also implemented an airport frequent flyer program and Low Fare Alert program with 7,000 subscribers. One of her final projects resulted in the airport securing a $140,000 marketing grant.


Danisovszky holds a bachelor of science in public relations and a minor in business from the University of Florida. Danisovszky is a life-long Gator fan. She now resides in Fleming Island with her husband Adam and daughters Cassidy, Darcy and Phoebe.


What attracted you to the FinTech industry and Sound Payments Inc.?

I have worked in business for many years and touched on numerous industries. I love that Sound Payments values innovation and delivering a better product for different channels. I enjoy the diversity of those channels and the challenge of helping grow a major company.

What is your focus at Sound Payments?

I am responsible for the overall marketing for Sound Payments’ channels — Commerce and Petro Solutions.

How do you create value and what do you enjoy the most?

Sound Payments provides innovative solutions for multiple channels. I help ensure we are presenting our channels in the style and manner that best represents the company and its products and solutions. First impressions are critical.  I enjoy that I have the opportunity to support multiple channels in some very exciting industries.

What would be the top two most interesting places you visited and what was the most memorable moment?

I loved Innsbruck, Austria and taking the lift to the top of the mountain. Most memorable moments would include sitting on the mountain in the clouds in Innsbruck and enjoying the beauty and culture of a place I stayed in Florence, directly across from the market.

What are your top two favorite books?

Although it has been years since I read it, one of the books that I always remember is a book called Growing Up. It was about a boy growing up between the World Wars and the Great Depression. I also enjoyed the Hot Zone, a true story about numerous deadly viruses and the history behind them.