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By Walter H. Allen, SVP and National Sales Manager –

Many merchants, ISVs and Resellers face significant challenges in the payments industry. EMV certifications, PCI compliance and protecting card data security is enough to keep heads spinning, but what’s more, high costs and evolving technology, make payments expensive, time-consuming and complicated.

Imagine solving security and certification challenges with a simple approach and having access to cost-effective business services that allow merchants to better run their businesses all while increasing revenue and reducing implementation costs for ISVs, developers and resellers.

Many merchants have not transitioned to a terminal that supports EMV, and as transitions take place, the semi-integrated approach is the optimal solution. You have probably heard about semi-integrated payment solutions where card holder data is not shared with the POS and merchant’s back office. The payment terminal interfaces directly with the processor, removing the business software application from PCI scope, eliminating risk to the merchant and the long and painful process of EMV certifications while reducing costs.

That sounds great — and it is — but let’s take it a step further.  Read More